Final Announcement: Enrollment Deadline Approaching! Apply before June 12 th 2024, to join the 2024-25 batch.

online BBA

Online BBA - Retail Management

Students can select their specialization in the final year of the BBA program. Online BBA in retail management at DPUCOL provides rigorous knowledge of the retail industry and its real-world application.

Students will learn leadership, communication and decision-making skills and retail marketing skills essential for the industry growth. This discipline is closely associated with logistics, marketing, supply chain management, and fashion merchandise. After the course completion students are eligible to apply for managers of hotels, catering, food and beverages companies, travel agencies, and franchise chains.

How Does Our Comfort Learning Platform Beneficial for Online BBA?


Tailored learning experience to suit your schedule and location, ensuring a seamless balance with other commitments.

Experienced Faculty
Expert Faculty:

Benefit from the wealth of knowledge and guidance by experienced faculty members in their respective fields.

Interactive Learning
Interactive Learning:

Engage actively in virtual classrooms and discussion forums, fostering collaboration with peers and instructors.

Comprehensive Curriculum
Comprehensive Curriculum:

Explore essential business topics through a well-rounded curriculum promoting in-depth understanding.

Career Assistance
Career Support:

Access assistance with job placement and networking opportunities to advance your professional journey.

Technological Resources
Technological Tools:

Online platforms, multimedia resources, and digital aids to enrich your learning journey.


  • Fundamentals of Management
  • Basics of Marketing
  • Basics of Accounting
  • Introduction to Economics
  • Environmental Awareness and Disaster Management
  • Business English

  • Organizational Behaviour
  • Indian Economy
  • Marketing Management
  • Business Environment
  • Indian Banking System
  • Soft Skills - I

  • Human Resource Management
  • Banking Operations
  • Introduction to Psychology
  • Research Methodology
  • Business Law
  • Soft Skills - II

  • Management Information System
  • Entrepreneurship Development
  • Introduction to International Business
  • Quantitative Techniques
  • Basics of Financial Management
  • Introduction to Digital Marketing

  • Introduction to Production Management
  • Business Ethics and Corporate Governance
  • Marketing of Financial Services
  • Introduction to SMEs
  • Fundamentals of Retail Management
  • Retail Sales Technique & Promotion

  • Project Management
  • Event Management
  • Fundamentals of E- Commerce
  • Merchandise Management and Stores Operations
  • Customer Relationship Management (CRM)
  • Project Work

Who can Apply?

A candidate who has completed their 10+2 or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.

For more details on the admissions process, Click Here
who can apply

Fee Structure

The Scholarship of Rs. 4200/- will be given on the Payment of full fees into one transaction or two transactions within 15 days.

Degree Programme - Online BBA
Student Category Scholarship Sem I Sem II Sem III Sem IV Sem V Sem VI Total Fee
Indian Civilian NA ₹ 25,000 ₹ 25,000 ₹ 20,000 ₹ 20,000 ₹ 15,100 ₹ 15,100 ₹ 1,20,200
Indian Defence / Differently Abled 5 % on Tuition Fee ₹ 25,000 ₹ 25,000 ₹ 20,000 ₹ 20,000 ₹ 15,100 ₹10,500 ₹ 1,15,600
International Students NA $445 $444 $444 $444 $469 $544 $2790

Program Highlights

Exciting e-learning experiences

Engaging e-learning experience

Participate in live, interactive virtual classrooms

Live & interactive virtual classes

  Join webinars hosted by industry leaders

Queries sessions and live chats with faculties

 Interact with esteemed faculty through chats

Webinars with industry experts

Engage in group discussions via live chats

Group discussions via live chats

Online academic sessions and weekly schedules

Pre-planned yearly and weekly planners

Job Profiles

Marketing Executive
Customer Associate
Sales Executive
Floor Manager
Advertising Executive
Store Manager
  Marketing Communications Executive
Operation Manager
  Marketing Research Analyst
Retail Executive

Frequently Asked Questions (FAQs):

Bachelor of Business Administration in Retail Management is a three-year undergraduate degree program for students who want to explore the world of retailing. The program gives insight into several aspects of retail such as purchasing, advertising, marketing, inventory, and accounting.

Yes, you can pursue an MBA after completing a BBA in retail management. The course helps you learn the intricacies of retail management in detail which you studied in the BBA program. The two-year Postgraduate program makes you aware of the other managerial roles in addition to retail management.

BBA and BBA in retailing both are undergraduate degree programs. BBA deals with the study of business administration in general whereas BBA in retailing deals with the study of subjects related to the retail sector.

To be eligible for a BBA in retail management the candidate must have passed 10+2 from a recognised board. The minimum aggregate score for admission to the BBA program is 50% for the general category and 45% for the reserved category.


HSC (10+ 2) or its equivalent Exam with any stream and English as one of the subject from a recognized Board.

Experience India's top-notch Comfort Learning Platform for an online BBA in Retail Management at DPU-COL

online BBA