MBA - Marketing Management
  • Marketing Managers Plan How To Promote Products, Services or Brands and Oversee All Marketing Activity

  • Marketing Management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing Managers work for sales and marketing agencies, or in marketing departments of organisations like financial services or manufacturing. They can also work for fund - raising charities, heritage organisations or the education sector.

  • Skills Required: Marketing Managers need to have leadership and motivational skills, creativity and great attention to detail, excellent communication and IT skills, budgeting and project management skills.

  • Job Profile: Their day-to-day tasks include, researching and analyzing market trends and your target markets, creating marketing and social media strategies, planning and managing the launch of new products and services, setting budgets, targets and timelines, working with in-house or external agencies to produce attractive campaigns that increase business, organising and attending events to meet new and existing clients, managing budgets and reporting on the effectiveness of campaigns, managing ateam of marketing executives.

  • Job Profiles available in Market: Executive Director, Marketing Manager, Marketing executive, Brand Strategist: Enterprise Marketing Management.

  • Career Path and Progression: With experience, students can become a regional manager or marketing director. One can also become a brand or account director. Another option is to become a freelance marketing consultant.


Semester III
Marketing Management

Course Code Course Title
OMBM 301 Consumer Behavior
OMBM 302 Marketing Research
OMBM 303 Sales & Distribution Management
OMBM 304 Product and Brand Management
OMBM 305 Retail Management
OMBM 306 Marketing of services
OMBC 307/308 Generic Elective-I

NOTE - For Generic Elective-I course (Course code- (OMBE 307/308))
             students can select any one of the following courses.

OMBE 307 - Digital Marketing
OMBE 308 - Business English

Semester IV
Marketing Management

 Course Code   Course Title
 OMBM 401 International Marketing
 OMBM 402  Integrated Marketing Communication
 OMBE403/404 Generic Elective-II
 OMBP 405  Project Work Report
        

NOTE - For Generic Elective-II course (Course code- (OMBE 403/404))
             students can select any one of the following courses.

OMBE 403 - Soft Skill
OMBE 404 - Business Ethics and Corporate Governance

 



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