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online BBA

Online MBA -
Marketing Management

An online MBA in Marketing Management is designed for sales professionals, brand managers, and working professionals targeting senior roles in marketing, business development, and product management. The programme develops expertise in market research, marketing strategy, consumer behaviour, service promotion, and sales planning - applicable across FMCG, e-commerce, retail, and technology sectors.

Who should pursue this program:

  • Sales professionals seeking to transition into marketing strategy or business development leadership roles
  • Brand managers building advanced expertise in consumer insights, market analysis, and product management
  • Career growth seekers targeting senior roles in digital marketing, product management, or sales management
  • Graduates from any discipline - no prior work experience required
Key Highlights of the Online MBA in Marketing Management

Discover the key features of the Online MBA in Marketing Management, designed to provide flexible learning and industry-focused marketing education.

  • Duration: 2 years across 4 semesters
  • Programme Structure: 102 credits, 24 courses, and a capstone project
  • Specialisation: Marketing Management
  • Learning Platform: 24/7 access to live and recorded lectures through the i-Learn Learning Management System
  • Recognition: UGC-entitled degree from a NAAC A++ accredited university
  • Dual Certification: International certification with IFC France Group and Media School International, Paris

Develop strategic marketing and management skills through flexible online learning.

Why Choose DPU-COL for Online MBA in Marketing Management?

Build the knowledge and practical skills required to create effective marketing strategies, understand consumer behaviour, and manage brands through a programme focused on modern marketing practices.

  • NAAC A++ Accreditation and UGC Recognition: DPU holds NAAC A++ (3.64), and the online MBA in marketing management is UGC-DEB-entitled. Acceptance of the degree for specific government roles may vary; students are advised to verify eligibility before enrolling.
  • Specialisation Depth Beyond a General Marketing Module: A general MBA covers Marketing Management as one Semester II subject. The online MBA marketing at DPU-COL adds Consumer Behaviour, Marketing Research, Sales and Distribution Management, Product and Brand Management, Retail Management and Marketing of Services in Semester III, and International Marketing and IMC in Semester IV.
  • Faculty With Marketing and Brand Practice: The online MBA marketing specialisation is taught by a mix of academics and practising marketers on DPU-COL's faculty, including Ms Dharti Rathod (educator, corporate trainer and management consultant) and Prof. Maureen Gouttman (business, marketing and digital consultant).
  • Dual Certification with IFC France Group and Media School International, Paris: The MBA in marketing management online carries an additional international certification through DPU-COL's collaboration with IFC France Group and Media School, Paris. Certification details are confirmed by the DPU-COL admissions team at enrolment.
  • 1,50,000+ Alumni Network Across Marketing (2025): DPU-COL's 1,50,000+ alumni across 20+ countries (2025) include marketing and brand professionals in FMCG, e-commerce, media and consumer technology, giving MBA in marketing management online students a peer channel for referrals.
  • Fee Structure with EMI Options: MBA marketing management fees are INR 1,89,400 for Indian civilians (INR 50,000 + INR 50,000 + INR 45,000 + INR 44,400). EMI is available, and an INR 10,000 scholarship applies on full payment within 15 days. Fees are subject to revision by the university.

Build the strategic marketing and leadership skills needed to succeed in today's competitive business environment.

What Are theBenefits of Online MBA Comfort Learning Platforms?

Flexibility
Flexible Learning:

Tailored schedules and adaptable locations to suit your educational needs.

Experienced Faculty
Skilled Instructors:

Receive instruction from top-tier professionals during live sessions.

Interactive Learning
Relevant Curriculum:

Course content developed by industry experts to align with current business trends.

Comprehensive Curriculum
Career & Placement Support:

Structured career counselling, mentor-mentee sessions, and placement guidance designed to support marketing professionals in advancing into senior roles and new specialisations.

Career Assistance
Interactive Classes:

Engage in dynamic virtual sessions, webinars, and live discussions.

Technological Resources
High-tech Teaching Techniques:

Utilize digital resources and innovative methods to enrich your online learning journey.

Syllabus

The programme follows a four-semester structure that combines core management subjects with specialised marketing courses. Learners build a strong management foundation during the first year before progressing to advanced marketing concepts and a capstone project in the final semester.

  • Principles & Practices of Management
  • Organisational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management

  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development

  • Consumer Behavior
  • Marketing Research
  • Sales & Distribution Management
  • Product and Brand Management
  • Retail Management
  • Marketing of services
  • Generic Elective-I - Digital Marketing \ Business English

  • International Marketing
  • Integrated Marketing Communication
  • Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
  • Project Work Report

Admission Process

The admission process for the MBA in marketing management online, and every other DPU-COL MBA specialisation, is the same. Complete the online application on the DPU-COL portal linked from the parent Online MBA page.

1
Choose Your Program
Choose the online BBA programme along with the specialisation you want to pursue.
2
Complete Application
Enter the required personal, academic and contact details to continue your application.
3
Pay Program Fee
Complete your programme fee payment through the online payment options provided.
4
Submit Application
Upload e-Aadhaar, photograph, signature and Class 12 marksheet for verification.
5
Receive Enrollment
Get your PRN, login credentials and LMS access after successful verification.

Verification generally closes within a few working days. Semester I content on i-Learn then opens for study, which is when this online MBA marketing management in India cohort begins..

Eligibility Criteria for Online MBA in Marketing Management

Applicants must hold a recognised bachelor's degree with a minimum of 50% aggregate marks. Candidates from reserved categories are eligible for a 5% relaxation. No entrance examination or prior work experience is required for admission.

Criteria General Category Reserved Category (SC/ST/OBC)
Minimum Graduation Percentage 50% aggregate 45% aggregate
Qualifying Degree Any recognised Bachelor's degree (minimum 3 years) Same
Admission Test No entrance exam required No entrance exam required
Work Experience Not mandatory (preferred for Working Professionals track) Same
Subject Background No commerce, business or marketing background required. Any discipline is eligible. Same

Who can Apply?

To apply for the online MBA in Marketing Management at DPU-COL, visit the official website and complete the online admission form. Eligibility: A Bachelor's degree in any discipline with a minimum of 50% marks (45% for reserved categories). No prior work experience is required for admission.

Admission follows a three-step online process: registration, application form submission, and fee payment. A scholarship of Rs. 10,000 is available for full fee payment within 15 days. International students pay a total fee of $3,000.

who can apply

Fee Structure

A scholarship of Rs 10,000/- will be offered to MBA students who will make payment of full fee in single or two transactions within 15 days.

Degree Programme - Online MBA
Degree Programme- Online MBA
Student Category Scholarship Sem I Sem II Sem III Sem IV Total Fee
Indian – Civilian NA  ₹ 50,000  ₹ 50,000  ₹ 45,000  ₹ 44,400 ₹ 1,89,400
International Students NA  $ 800  $ 800  $ 700  $ 700  $ 3,000
IT Management

Course Highlights

Exciting e-learning experiences

Engage in live and interactive e-learning sessions.

Participate in live, interactive virtual classrooms

Participate in chats and webinars with educators and industry experts.

Join webinars hosted by industry leaders

Weekly planner for online sessions.

Interact with esteemed faculty through chats

Connect with active alumni networks.

Engage in group discussions via live chats

Join mentor-mentee programs.

Online academic sessions and weekly schedules

user-friendly Swayam to enhance the online learning experience

Job Profiles

Marketing Executive
Market Research Analyst
Sales Executive
Sales Management
Advertising Executive
Product Manager
Marketing Communications Executive
Digital Marketing
Marketing Research Analyst
Business Development Manager

Frequently Asked Questions (FAQs):

Yes. The online MBA in Marketing Management is particularly well-suited for sales professionals. The programme develops advanced skills in market research, strategic sales planning, consumer behaviour, and business development - enabling sales professionals to transition into marketing leadership roles such as Sales Manager, Business Development Manager, or Product Manager.

An online MBA in Marketing Management from an institution with UGC approval, AICTE accreditation, and a high NAAC grade is the strongest choice for brand managers. DPU-COL's online MBA covers market research, consumer behaviour, product management, and marketing strategy - directly applicable to brand management roles and career advancement in marketing leadership.

DPU-COL provides structured career counselling, mentor-mentee sessions, and placement guidance for online MBA in Marketing students. The programme connects students with industry professionals and alumni networks, and offers career support for roles in digital marketing, brand management, sales management, and business development.

The online MBA in Marketing Management at DPU-COL is a 2-year programme delivered across four semesters. The total fee is Rs. 1,89,400 for Indian students and $3,000 for international students. A scholarship of Rs. 10,000 is available for students who pay the full fee within 15 days of enrolment.

The online MBA in Marketing Management covers subjects including market research and analysis, consumer behaviour, marketing strategy, digital marketing, product management, sales management, and brand management. Core MBA subjects in leadership, strategic management, and business analytics are also included across the four semesters.

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