Final Announcement: Enrollment Deadline Approaching! Apply before June 12 th 2024, to join the 2024-25 batch.

online BBA

Online BBA -
Marketing Management

In their final year at DPU-COL, BBA students can select their specialization. The online BBA program in Marketing Management delves into principles, strategies, and techniques essential for successful product or service promotion and sales to target customers.

DPU-COL's online BBA curriculum in Marketing Management offers a thorough understanding of marketing concepts, consumer behaviour, market research, online advertising, digital branding, digital marketing, sales management, and strategic marketing planning. This undergraduate program aims to enhance students' abilities in recognizing customer needs, executing marketing campaigns, and formulating marketing strategies.

How does our Online BBA offer Comfort Learning to you?

Flexibility
Flexibility:

Customize your learning to fit your schedule and location, maintaining a harmonious balance with other commitments.

Experienced Faculty
Experienced Faculty:

Gain insights from expert faculty in their respective fields, providing invaluable knowledge and guidance.

Interactive Learning
Interactive Learning:

Actively participate in virtual classrooms and discussion forums, fostering interaction with peers and instructors.

Comprehensive Curriculum
Comprehensive Curriculum:

Delve into essential business topics through a holistic curriculum designed for thorough understanding.

Career Assistance
Career Assistance:

Access job placement assistance and networking opportunities to boost your professional trajectory.

Technological Resources
Technological Resources :

Utilize online platforms, multimedia resources, and digital tools for enhanced learning experiences.

Syllabus

  • Fundamentals of Management
  • Basics of Marketing
  • Basics of Accounting
  • Introduction to Economics
  • Environmental Awareness and Disaster Management
  • Business English

  • Organizational Behaviour
  • Indian Economy
  • Marketing Management
  • Business Environment
  • Indian Banking System
  • Soft Skills - I

  • Human Resource Management
  • Banking Operations
  • Introduction to Psychology
  • Research Methodology
  • Business Law
  • Soft Skills - II

  • Management Information System
  • Entrepreneurship Development
  • Introduction to International Business
  • Quantitative Techniques
  • Basics of Financial Management
  • Introduction to Digital Marketing

  • Introduction to Production Management
  • Business Ethics and Corporate Governance
  • Marketing of Financial Services
  • Introduction to SMEs
  • Consumer Behaviour
  • Sales Management

  • Project Management
  • Event Management
  • Fundamentals of E- Commerce
  • Advertising and Sales Promotion
  • Retail Management
  • Project Work

Who can Apply?

An individual who has completed their Higher Secondary Certificate (HSC) or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.

For more details on the admissions process, Click Here
who can apply

Fee Structure

The Scholarship of Rs. 4200/- will be given on the Payment of full fees into one transaction or two transactions within 15 days.

Degree Programme - Online BBA
Student Category Scholarship Sem I Sem II Sem III Sem IV Sem V Sem VI Total Fee
Indian Civilian NA ₹ 25,000 ₹ 25,000 ₹ 20,000 ₹ 20,000 ₹ 15,100 ₹ 15,100 ₹ 1,20,200
Indian Defence / Differently Abled 5 % on Tuition Fee ₹ 25,000 ₹ 25,000 ₹ 20,000 ₹ 20,000 ₹ 15,100 ₹10,500 ₹ 1,15,600
International Students NA $445 $444 $444 $444 $469 $544 $2790

Program Highlights

Exciting e-learning experiences

Exciting
e-learning experiences

Participate in live, interactive virtual classrooms

Participate in live, interactive virtual classrooms

  Join webinars hosted by industry leaders

Join webinars hosted by industry leaders

 Interact with esteemed faculty through chats

Interact with esteemed faculty through chats

Engage in group discussions via live chats

Engage in group discussions via live chats

Online academic sessions and weekly schedules

Online academic sessions and weekly schedules

Job Profiles

Marketing Executive
Marketing Executive
Sales Executive
Sales Executive
Advertising Executive
Advertising Executive
  Marketing Communications Executive
Marketing Communications Executive
  Marketing Research Analyst
Marketing Research Analyst

Frequently Asked Questions (FAQs):

The online BBA Marketing syllabus extends over 6 semesters across a span of 3 years. Subjects include Principles & Practice of Management, Organizational Behavior, Business Communication, Business Environment, Financial Accounting, Business Mathematics, Business Law, Environmental Management, Business Economics, Management Accounting, and more.

Online BBA programs prioritize practical skills and hands-on projects, allowing you to apply theoretical knowledge to real-world situations. Pursuing an online BBA in Marketing Management can make you choose diverse paths in marketing, advertising, e-commerce, social media management, and beyond.

An Online BBA in Marketing delves into diverse business management concepts and marketing strategies. It acquaints students with foundational marketing principles, grooming them for careers in the dynamic business and marketing realm.

To get admission into the online BBA in Marketing Management from DPU-COL, you must first fulfil the eligibility criteria. This includes an HSC certificate or its equivalent examination with any stream, including English as one of the subjects, from a recognized board.

Eligibility

HSC (10+ 2) or its equivalent Exam with any stream and English as one of the subject from a recognized Board.

Join India's leading Comfort Learning Platform for online BBA - Marketing Management at DPU-COL!

APPLY NOW
online BBA