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What is Online BBA Marketing Degree: Course, Syllabus, Career, Scope, Fees & More

What is Online BBA Marketing Degree: Course, Syllabus, Career, Scope, Fees & More

Explore the world of Online BBA in Marketing with our insightful guide. Learn about the course, syllabus, career prospects, scope, fees, and more!

October, 09 2023

Bachelor of Business Administration (BBA) in Marketing is an undergraduate course which is a specialised course under the Business Administration branch. Marketing is an essential aspect that deals with the nature of the market, research about the marketing conditions, analysis and then decision-making about the production and supply. So, this is the basic structure of marketing which ensures that a marketing person has complete knowledge about what the audience is demanding and how they have to fulfil it.

Marketing becomes an essential factor in reaching out to a large number of people. Therefore, it is an introductory course which is taught in BBA. By online BBA degree program completing this program, learners will be equipped with the knowledge and skills required to excel in strategic roles in the marketing domain. The program focuses on practical learning, which helps learners apply their knowledge in real-life situations, making them stand out in the market and their job.

However, if you are still waiting to learn about this specialised course and want to explore its scope and other features, you can stay tuned with us in this blog.

What is Online BBA in Marketing?

Marketing is an important study of market research, product design, analysis, pricing, promoting, selling, and product distribution. So, this is a long process requiring detailed knowledge to understand the intricacies of Marketing. Therefore, a BBA in Marketing provides complete knowledge regarding how to administrate the business and effectively execute marketing plans. It is a three-year undergraduate course in which a 10+2 student can get admission.

Online BBA in Marketing is a similar study about the Marketing demands and supply through online mode. It aims to provide such knowledge to help students develop their personalities and learn modern marketing principles to gain excess success. It ensures a well-rounded personality development of a student through training and education. There are online lectures, assignments, workshops, and various other aspects to make the online BBA course successful for the students.

This program covers subjects such as business management, brand management, retail marketing, research methodology, and more. Students who complete this program can pursue job opportunities as brand managers, marketing research analysts, digital marketing managers, and other related roles. With the rise of e-commerce and digital marketing, there is an increasing demand for skilled brand managers who can effectively communicate with target audiences and drive sales.

It helps to acquaint the student with the marketing principles, theories, and various essential aspects of the marketing industry. There is further specialisation in this field, including promotions, sales, research, and various other aspects. So, this is an essential specialised course that one can pursue to gain career advancement in the corporate world.

Eligibility Criteria

Online BBA in Marketing is straightforward and lucid because it only demands 10+2 students to enrol for this course. Thus, no unique experience or diploma is required to pursue this course. As per UGC guidelines, there must be 12th class marks with no less than 40%, ensuring you for online BBA admission in the Marketing course.

Selection Procedure

The selection procedure for an Online BBA in Marketing is straightforward because it does not ask for any entrance exam or other experience. It is based on the minimum criteria of marks in class 12 as per the guidelines of UGC. The guidelines state that there must be at least 40% marks in class 12 to become eligible for Online BBA in Marketing. Therefore, the institutions also check for a minimum of 40% marks, and the selection procedure is also online by filling out the online form.


The Online BBA in Marketing syllabus ensures that there is complete training for the students garnishing their ideas with every minute of marketing, which will help them excel in their careers. Therefore, the syllabus of such an Online BBA in Marketing includes the following:

  • Marketing Planning
  • Marketing Concepts and Marketing Research
  • Principles of Sales Management
  • Market Segmentation
  • Sales Forecasting
  • Market Evaluation and Controls
  • Consumer Behaviour
  • Advertising Management
  • Marketing Audit and Marketing Ethics
  • Industrial Marketing
  • Brand Management
  • Business Communication
  • Project Management
  • Business Laws
  • Corporate Governance and Business Ethics
  • Research Methodology
  • Economic Analysis

This online BBA course in Marketing syllabus ensures that students get a complete and overall idea about what marketing is and how to handle the marketing aspects.


Online BBA in Marketing has a good scope for students as they will learn about management skills and have a broad knowledge about how a market analysis must be done to learn about consumer behaviour. In any business, learning about consumer behaviour becomes an important part; therefore, Online BBA in marketing teaches these minute aspects.

As there is increasing competition in the market, there is also increasing demand for candidates who can handle marketing aspects intelligently. There are various aspects involved in an Online BBA course with the specialised knowledge of Marketing; businesses are hiring people with specialised knowledge. Businesses require marketing experts; therefore, there is considerable scope for students pursuing an online BBA in Marketing.

Career Opportunities

The salary package and job position after an Online BBA in Marketing are exciting. In India, there are various job roles specifically for marketing candidates, and therefore, one can learn about these aspects and find out what career roles are available for them.

  • Budget Analysts
  • Business Consultant
  • Business Development Executive
  • Business Operation Manager
  • Certified Public Accountant
  • Chartered Management Accountant
  • Chief Financial Officer
  • Cost Estimator
  • Market Research Analyst
  • Marketing Associate
  • Marketing Executive
  • Sales Executive
  • International Sales Manager
  • Strategic Sales Manager
  • Sales Analyst
  • Customer Relationship Manager
  • Head of Business Development

So, these specific career roles are available for students after BBA in Marketing. However, various sectors hire students with marketing specialities.

  • Media Houses
  • Brand Management firms
  • Retailers
  • Event Management firms
  • Advertising Agencies
  • Industries or manufacturers
  • Market Research firms
  • IT Firms
  • Travel, Tourism and Hospitality industries.

So, these are some crucial sectors where you can find essential job prospects while pursuing your online BBA degree in Marketing.

Standard Fees

The online BBA in Marketing is a professional course; therefore, the fees for such courses range from INR 1,00,000 to 2,00,000 for a complete three-year course. It, however, differs as per the facilities and curricula of the institution. The average online BBA fees range is between these prices.

Expected Salary

The salary range for a marketing candidate will range from 3 lakhs per annum to 12 lakhs per annum based on the student's level of expertise and experience.

Thus, these are some of the intricate aspects of online BBA in Marketing. Students can get their expert knowledge from these courses and make an exceptional career in marketing, enhancing their status and knowledge about how to brand a product and services in the market.

DPU-COL is one of the best institutions for providing specialised knowledge in Online BBA courses. It has the best expert faculty members who have experience teaching students new and old subjects with proficiency. Therefore, it enhances students' learning experience and helps them develop a well-developed personality. It is also recognized as the best institution by the UGC and other deemed organisations.

Frequently Asked Questions

1. What is online BBA in marketing?

The Online Bachelor of Business Administration (BBA) program in Marketing spans three years for six semesters and is tailored for individuals with a flair for creativity in the realm of product sales. This program, offered online, enables students to acquire diverse marketing strategies at a budget-friendly rate.

2. What can I do after completing a BBA in marketing?

After finishing a BBA in Marketing, students can look forward to many job opportunities in business and marketing. They can also choose to continue their education by doing an MBA, an MBA in marketing, an MBA in Sales and Marketing, or a Master's in Marketing Management.

3. How much does a BBA marketing graduate make?

Based on information from Payscale, graduates with a BBA in Marketing typically earn about INR 7.4 LPA on average salary. The salary in BBA Marketing can also vary based on the type of job you have. Once you finish your BBA Marketing degree, you can work as a manager, executive, or market research specialist.

4. How to get admission to BBA in marketing courses in India?

To apply for an online BBA in Marketing program, visit the official website of the university offering the course and look for the application form. Register yourself on the website and create unique login credentials. Fill in all the details in the application form, including your personal information, academic qualifications, and work experience (if any). Upload all the necessary documents as per the guidelines mentioned on the portal. Once you have filled out all the details, submit the form and wait for further instructions from the university regarding admission.

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