Course Fee: INR 1,69,200/-

AICTE accredited

Online MBA -
Digital Marketing Management

Digital marketing, or online marketing, is a general term for several tactics used to interact with potential consumers and advertise brands online. These consist of mobile apps, websites, social media, email, and search engines. Businesses are investing a lot of money in digital marketing because consumers are using digital channels more and more to study products, making it harder for them to stand out from the competition.

A digital marketing MBA gives people the ability to successfully traverse the digital terrain. Businesses can expand their reach and improve their exposure by utilizing tactics including email marketing, social media marketing, content marketing, and search engine optimization (SEO). Real-time analytics and performance tracking are also made possible by digital marketing, which helps businesses maximize their marketing budgets and provide measurable outcomes. In today's digitally-driven corporate climate, an MBA in digital marketing helps people become significant assets that propel the growth and success of businesses.

What Are the Benefits of Online MBA Comfort Learning Platforms?

Flexible Learning Environment:

Learn from home at your own speed and convenience.

Expert Faculty:

Take advantage of in-person lectures given by well-known professors and business specialists.

Industry-Aligned Curriculum:

Gain knowledge from a program created by professionals in the field, bringing you up to date on the newest developments.

Career Support:

Get advice and help from seasoned specialists for your future professional objectives.

Interactive Learning:

Take part in online courses, webinars, and live conversations to enhance your learning.

Innovative Teaching Strategies:

Use state-of-the-art instructional strategies and digital resources to improve your learning process.

Syllabus

Principles & Practices of Management
Organisational Behaviour
Management Accounting
Managerial Economics
Business Communication
Research Methodology
Environment Awareness and Disaster Management

Human Resource Management
Marketing Management
Financial Management
Operations Management
Management Information System
Strategic Management & Business Policy
Entrepreneurship Development

Introduction to Digital Marketing
Search Engine Optimization
Integrated Marketing Communication
Social Media Marketing
Emerging Trends in Information Technology
Web Designing and Content Management (MM)
Generic Elective-I

Note: For Generic Elective-I course students can select any one of the following courses.

Digital Marketing
Business English

Product and Brand Management
International Marketing
Generic Elective-II
Project Work Report

Note: For Generic Elective-II course students can select any one of the

Soft Skill
Business Ethics and Corporate Governance

Who can Apply

Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.

Admission Process

Step 1: Learner’s Registration: Register by filling out the basic details.

Step 2: Admission Form: Submit the online application form at the DPUCOL’s official website.

Step 3: Fee Payment: Make online payment for the course enrolled.

Fee Structure

A scholarship of Rs 4,200/- will be offered to MBA students who will make payment of a full fee in one transaction.

Degree Programme - Online MBA

Student Category	Scholarship	Sem I	Sem II	Sem III	Sem IV	Total Fee
Indian Civilian	NA	₹ 50,000	₹ 50,000	₹ 40,000	₹ 29,200	₹ 1,69,200
Indian Defence / Differently Abled	5 % on Tuition Fee	₹ 50,000	₹ 50,000	₹ 40,000	₹ 22,200	₹ 1,62,200
International Students	NA	$800	$800	$700	$700	$3,000

Job Profiles

Digital Marketing Executive/Manager

Social Media Executive

Performance Marketer

PPC Specialist

SEO Executive

Frequently Asked Questions (FAQs):

The best MBA for digital marketing would typically be a specialized MBA program that offers a focus or concentration in digital marketing. Look for programs that provide comprehensive coverage of digital marketing strategies, tools, and techniques, along with opportunities for hands-on learning and industry exposure.

Salaries for MBA graduates in digital marketing can vary based on factors such as job role, industry, location, and experience. However, on average, MBA professionals specializing in digital marketing can expect competitive salaries, often ranging from $70,000 to $120,000 per year, depending on the specific role and company.

Yes, you can pursue an MBA with a specialization or focus in digital marketing. Many MBA programs offer elective courses or concentrations in digital marketing, allowing you to gain expertise in this field while earning your MBA degree.

An online MBA in digital marketing can be a good option for working professionals or those looking for flexibility in their studies. Online programs offer convenience and accessibility, allowing you to balance your studies with your personal and professional commitments.

Eligibility criteria for an MBA in digital marketing may vary depending on the institution offering the program. However, in general, candidates should have a bachelor's degree from a recognized university and meet any additional requirements set by the institution, such as work experience or standardized test scores.